UGC, UGC, UGC...

I just got back from the iMedia Breakthrough Summit in Las Vegas and I am almost (not yet) tired of hearing about user-generated content. And yes - its partially my own fault.

But for real, this is catching a head of steam and is the talk of the town these days. Everyone wants to know what to do about it, but no-one wants to try it.

I predict the second half of the year will see some great new ways rather than the "write my ad for me", and i disagree with Adam Gerber in that i don't think we'll see a big story of controversy surrounding an advertiser in the UGC space.

Lets se what happens.