Video Mash-Ups - Tron vs. Depeche Mode

I predicted this one, and i was right. Danger Mouse made a living from a mash up of the beatles vs. jay z last year, but that was all audio. Here is an example of some great video mash-up content developed by a user. They took the movie Tron and created a Depeche Mode video, and its really good.

Check it... http://www.ifilm.com/ifilmdetail/2688102

Podcasts and such as user generated content...

Its a little off the path of UGC, but yours truly got some airtime on the iMedia Podcast about Emerging Media, so why not show it off a little bit...

Podcasts are UGC for audio after all.

http://www.imediaconnection.com/content/7830.asp

iMedia Speaks at Sundance

http://www.imediaconnection.com/content/7997.asp

According to the good folks at iMedia, Sundance might as well be launching a UGC event. Some of the studios are starting to take notice and consumers are creating some great stuff...

Advertising is Obsolete?

This article came through the New York Times this week and it states that advertising is dead and only word of mouth marketing is of any value.

I love blanket statements like this.

http://www.nytimes.com/2006/01/23/business/media/23adco.html?_r=1

This is absurd and true at the same time. Advertising in the traditional sense of the word has become less and less effective, which is why we are discussing a move towards engagement. Engaging a customer in a dialogue is effective; much more effective than any form of advertising.

Word of Mouth is ALWAYS the most effective because it is engagement from one consumer to another. User Generated Content is EFFECTIVE BECAUSE IT IS THE SAME THING.

If one user generates a statement about a brand, then another user of a similar mindset is bount to pay attention to it, hence it being more effective.

Read the article and form your own opinions, but know that the contradiction is what saves our industry in the first place.