UGC - The Advertising Opportunity

Here are some interesting stats on the future of advertising in UGC...


- Advertising on user-generated content (e.g. blogs, podcasts, RSS) grew 198.4 percent to $20.4 million in 2005 This trend did not even start until 2002

- Projected 2006 growth of 144.9 percent to $49.8 million

- Growth drivers = fragmented audience, apparent ineffectiveness of traditional advertising, 18 to 34 year-old demographic

- Largest categories: technology ($4.0 million in 2005), autos ($3.9 million), and media ($3.2 million)


source: PQ Media’s Alternative Media Research Series, http://tinyurl.com/fq3kz