Wednesday, April 05, 2006

Chevy Ads Smack Tahoe, but Stay Up

This article from the NYTimes talks about how Chevy took out a campaign for UGC advertising and many of the people created ads critical of the gas guzzling SUV's like the Chevy Tahoe. Its certainly something we all expected but i have two things to say about the article.

First of all, i love that Chevy is allowing these ads to stay on the site. They are recognizing that the brand needs to be fair to all points of view and I commend them for it.

I also think they are being very smart in identifying that the audience is in control and they are trusting them. Now, if they react the correct way, we'll start to see them championing a new line of eco-friendly SUV's.

Check out the article here...


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