LOST in the world of UGC

http://theedge.bostonherald.com/tvNews/view.bg?articleid=138654

LOST is all over the news as they start to create a cross-media marketing campaign to promote themselves during Sweeps. They are taking out print ads and tv commercials for fake companies featured in the show. They are getting people talking and the fans are mobilizing a community unseen since the X Files.

These are elements of making the show a brand which users can discuss, hence they are starting the ball rolling for users to create content. Users already blog and discuss the show, but we can expect more to come as users continue to become part of the show.

I know I'm an addict already.